exhibition

Online Exhibition of the Nylon and Nylex Cluster

Participation in the online exhibitions of the Nylon and Nylex cluster in Petflarm, in collaboration with the Industrial Towns Company, can have positive effects on the development of international markets. These effects relate to several important aspects:

1.Access to Global Markets:
   Participation in online exhibitions of the Nylon and Nylex cluster provides access to new international markets without the need for physical travel. This access is especially significant for small and medium-sized companies that may have limited financial resources.

2.Cost Reduction:
   Organizing online B2B and B2C exhibitions and festivals in the Nylon and Nylex industry incurs much lower costs and offers a broader communication network compared to physical exhibitions. This reduction in costs and market development helps companies reach a larger audience nationally and internationally with fewer resources.

3. Increased Brand Visibility:
   The online exhibitions of the Nylon and Nylex industry, created in collaboration with the Dashtodast platform and the Industrial Towns Company, provide a suitable opportunity for member companies to globally showcase their products and services. This can lead to increased brand awareness and the attraction of new customers from various parts of the world.

4. Financial and Technical Support:
   Support from the Industrial Towns Company and the Dashtodast platform may include financial assistance for registration in exhibitions as well as technical consulting to improve companies' capabilities in international marketing. This support significantly enhances the competitive ability of companies in global markets.

5.Connecting with International Business Partners:
   The online platform for the Nylon and Nylex industry, in collaboration with the Dashtodast platform, serves as a foundation for establishing and strengthening relationships with international business partners. These relationships can lead to long-term collaborations and entry into global supply chains.

Given these advantages, participating in the online platform of the Nylon and Nylex cluster, with the support of the Industrial Towns Company and the Dashtodast platform, can play a key role in developing international markets and increasing exports.

Adding the Concepts of Platform Economy and Cluster Company Economy in the Nylon and Nylex Cluster

Incorporating the concepts of platform economy and cluster company economy can create new capacities in market development strategies for members:

1. Platform Economy:

The platform economy within the Nylon and Nylex cluster is based on the use of a digital platform for communication between suppliers, manufacturers, processors, service providers, distributors, and consumers. Online exhibitions on this platform are part of the subsystems of the platform economy, where companies can directly introduce their products and services to international buyers through specialized platforms.

   - Wider Access: 
   The online exhibition platform of the Nylon and Nylex industry allows member companies to access customers in various markets by reducing geographical barriers, free from the limitations of time and space.

   - Data Analysis and Strategy Improvement:  
   Digital platforms in the Nylon and Nylex sector provide member companies with powerful data analysis tools. By analyzing audience behavior and market trends, they can enhance their marketing strategies and increase their chances of success.

   - Increased Direct Communication:  
   The Nylon and Nylex industry platform enables subscribers to communicate directly with suppliers and buyers worldwide, expanding their business networks.

2. Shared Economy:

The shared economy is based on sharing resources and jointly accessing modern technologies, shared information, international market analysis, and collaborative marketing to develop product portfolios and capabilities. This concept can also have a profound impact on creating an online and synchronized network among stakeholders in the Nylon and Nylex online platform.

   - Cost and Resource Sharing: 
   The Nylon and Nylex platform, with the collaboration and support of the Industrial Towns Company, the Dashtodast platform, and member companies, can participate jointly in online exhibitions in various languages and dialects, benefiting from shared advantages. For example, sharing digital exhibition spaces or utilizing shared services for online marketing management.

   - Collaboration and Innovation:
   The shared economy in the Nylon and Nylex platform allows companies to collaborate with other companies or startups to create new ideas and innovations, leveraging the experiences of others to develop international markets.

   - Access to Shared Tools:
   Within the framework of the shared economy, member companies of the Nylon and Nylex platform can access tools and technologies that they might not have the financial capacity to purchase or develop alone, such as customer management systems or digital advertising platforms, currency commitments, logistics, etc.

This combination of platform economy and shared economy not only reduces the costs of participating in online exhibitions but also creates more opportunities for collaboration and innovation for companies at the international level. Additionally, it can lead to improved effectiveness and increased growth speed in new markets.